Jack & Jones, Vero Moda Open First Sub-Saharan Africa Store in Nairobi

 By East African Times Reporter

Nairobi, May 12th..... Leading Danish fashion houses Jack & Jones and Vero Moda officially launched their first store in Sub-Saharan Africa over the weekend, marking a significant milestone for Kenya’s fashion retail landscape. The new store is located at Sarit Centre in Westlands, Nairobi.

Brought to the Kenyan market by MB Collection in partnership with RAMA Group, the two globally acclaimed brands now offer a one-stop-shop for fashion-forward consumers in the capital. The store is designed to cater to both men and women, with each brand occupying its own stylish, designated space — Vero Moda, the contemporary womenswear label, is prominently positioned at the front.

Jack & Jones, known for its high-quality denim, urban streetwear, and premium leather goods, boasts a reputation for trendsetting menswear that spans casual classics, sleek suits, sporty styles, and accessories. The brand has built its identity over the past 25 years as a go-to label for men seeking versatile wardrobe staples.

Vero Moda, one of Europe’s most recognizable high-street fashion labels, brings to Kenya its chic, affordable, and high-quality women’s clothing. Known for delivering the latest trends with timeless appeal, the brand has become a global favorite among young, style-conscious women.

“The opening of Jack & Jones and Vero Moda is a significant step in our expansion strategy, strengthening RAMA Group’s foothold in key fashion hubs in Kenya,” said Abdullah Muhammed, Marketing Manager at RAMA Group.

The launch also unveiled the Spring/Summer 2025 collection from both brands, featuring a curated blend of breezy silhouettes, structured tailoring, and versatile designs fit for daywear and evening occasions. The SS’25 collection underscores both labels’ commitment to pushing the boundaries of design while keeping the modern shopper in mind.

More than just a retail outlet, the new store positions itself as a fashion destination, merging contemporary style, immersive shopping experiences, and global design innovation — a first for many Kenyan consumers.

With this launch, Jack & Jones and Vero Moda become the latest international fashion brands to establish a footprint in Nairobi, further cementing the city’s status as a rising fashion capital in Africa.

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