Mega Growth Launches New Logo, Refreshed Afrocentric Pack, and 'Goodbye Hair Breakage' Campaign

 

Mega Growth models display mega growth products with new logo. 

Nairobi, 12th April 2024 – Mega Growth, a pioneering force in hair care solutions, has unveiled its latest campaign, 'Goodbye Hair Breakage', aimed at women aged 25 to 45. This initiative seeks to address the issue of hair breakage by emphasizing both external care and internal health.

During the launch event held at the Argyle Grand Hotel, Margaret Muriithi, the Hair Care Brand Manager, highlighted Mega Growth's commitment to understanding and nurturing the unique needs of African women's hair. She emphasized the brand's dedication to research-backed products, containing natural oils and proteins, specifically designed to strengthen African hair and protect it from breakage.

Today, we are excited to introduce this new campaign centered around our range of Relaxers, Daily Break Free leave-in strengthener, Deep Strengthening treatment, Oil and lotion products, all backed by cutting-edge research, and now in a new refreshed Afrocentric pack.- Margaret Muriithi, Hair Care Brand Manager, Mega Growth. 

 The 'Goodbye Hair Breakage' campaign will feature a new TV commercial and key visuals across various channels, including trade, Out-Of-Home (OOH), salons nationwide, TV, and digital media platforms. These efforts aim to communicate the functional attributes of Mega Growth's products.

 


Accompanying the campaign launch, Mega Growth revealed a brand-new logo and refreshed packaging for its range. The new packaging showcases cleaner, Afrocentric designs adorned with images of beautiful African girls. This update aims to enhance clarity in variant differentiation and ensure Mega Growth stands out in the competitive market.

Margaret underscored Mega Growth's commitment to providing quality products backed by research, solidifying its position as a key player in the hair care industry. The new Mega Growth collection will be available for purchase in cosmetic shops, leading supermarkets, and selected salons nationwide from mid-April 2024.

About Mega Growth: Mega Growth is a leading mid-tier, affordable premium brand primarily offering no-lye relaxers and hair maintenance products designed to protect African hair against breakage.

Target Consumers: The brand caters to women aged 25-45, belonging to socioeconomic groups A, B, C1, predominantly urban.

By James Mutua 

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