EABL Unveils “Tujengane” A National Consumer Promotion To Reward & Support Consumers

Nduku Wamakau - Head Customer Marketing EABL
Nairobi, Kenya – Tuesday 9 th April, 2024- East Africa Breweries Limited (EABL) has announced the rollout of its National Consumer Promotion dubbed “Tujengane.” The Tujengane campaign represents a bold commitment to fostering a sense of togetherness and resilience within communities. 

The 12 weeklong campaign that will run from April to June 2024, seeks to reward and celebrate consumers by providing them with exciting opportunities to enrich their lives. Speaking at the launch event, Mark Ocitti, Managing Director, KBL, emphasized the strategic significance of the Tujengane campaign.

 "The Tujengane campaign represents a pivotal moment for EABL as we navigate through dynamic market conditions. By leveraging ingenious marketing strategies and consumer-centric initiatives, we are confident in our ability to drive engagement, loyalty, and growth for our brands while providing tangible value to our consumers."

 “Tujengane embodysembodies our collective spirit of resilience and togetherness as Kenyans. Our consumers trust us to provide quality products consistently, and we take this responsibility seriously. Beyond that, we are deeply committed to working closely with regulatory authorities to uphold the highest standards of quality and safety, guaranteeing the safety and reliability of every product we offer. 

With Tujengane, we celebrate this commitment to excellence and safety, while embracing the spirit of togetherness." He added.

 The Tujengane campaign is strategically positioned to resonate with consumers seeking value, connection, and hope amidst economic uncertainty. By offering tangible rewards and fostering a sense of community, To participate in the campaign, consumers who are above 18 years and hold a national ID are invited to purchase any of the participating EABL spirit brands, that include Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbey’s and Captain Morgan.

 Each bottle has a unique code that consumers will be required to submit via the SMS number 20405, to enable them enter into a draw for a chance to win a range of prizes. Joel Kamau. Group Commercial Director said, “The Tujengane campaign embodies our dedication to celebrating our consumers in meaningful ways. Our focus goes beyond just offering prizes, it's about creating opportunities that can truly transform lives. The prizes we are offering, represent our commitment to providing tangible benefits to our consumers. We believe that by coming together, we can achieve more, and this campaign is a testament to that belief." Consumers have the exciting opportunity to win an array of enticing prizes including the grand prize of 4 brand new cars that will be awarded to 4 lucky winners. Similarly, 3 lucky winners will each win Ksh 1Million each.

 Embracing the ethos of Tujengane, half of the winnings will be allocated to support a community initiative of the winner’s choice. Additionally, 24 lucky winners will ride away with their very own Motor bikes. To further extend support, select winners will receive rent waivers, amplifying the campaign’s positive economic impact on individuals and communities alike. Other prizes include shopping vouchers, airtime and more cash prizes.

 The campaign seeks to reward consumers across the national daily, weekly and monthly over the duration of the campaign. Total targeted number of winners will be over 200,000 ensuring widespread participation and excitement nationally. Also present at the event was Kennedy Mutula, Marketing Manager - Spirits, EABL who said,

 “One of the key aspects of this campaign is our strategic partnerships, particularly with the artists behind the Tujengane anthem. These collaborations amplify the voices of our consumers, reflecting their values and aspirations authentically. The Tujengane anthem, with its powerful message of togetherness, resilience, and hope, serves as a rallying cry for our brands, resonating deeply with our audience. “


By James Mutua 

Comments

Post a Comment

Popular posts from this blog

HRMPEB Certifies Record 1,130 New HR Professionals, Marking a Defining Moment for Kenya’s Workforce

Image
Reporting by Jameson Mutua  Nairobi, October 24, 2025 — Kenya’s Human Resource profession reached a historic milestone on Friday as the Human Resource Management Professionals Examination Board (HRMPEB) certified its largest cohort to date, 1,130 new Certified Human Resource Professionals (CHRPs). The landmark event, held at Jamhuri Park along Ngong Road, was not only a celebration of academic achievement but also a powerful testament to dedication, resilience, and professional excellence. Speaking during the ceremony, officials emphasized that the certification marks more than just numbers; it symbolizes the growth of a profession that sits at the heart of organizational transformation. Each newly certified professional, they noted, represents countless hours of study, personal sacrifice, and an unwavering commitment to advancing people management in Kenya. This year’s cohort represents a significant increase from 708 graduates in 2024, underscoring the rising confidence in the CH...
Read more

What President William Samoei Ruto said was not reckless. It was responsible. It was lawful. It was necessary

Image
  When the President said police should shoot in the leg, rush the terrorism suspect to hospital, then take them to court — he was not calling for extra-judicial killings. He was simply restating what the law already provides. Section 61 of the National Police Service Act gives officers the power to use reasonable and proportional force — including their firearms — to protect life and property. Those guns, bought with our taxes, are not ceremonial ornaments. They are tools of law enforcement — and when life, public safety or national stability is under threat, the police must not hesitate to use them appropriately. If a terrorist tries to burn down a police station or a looter attempts to torch a market or hospital — the police have a duty to act swiftly, firmly and lawfully. To disable, not to execute. To preserve life, not take it. But also, to protect innocent citizens, not watch helplessly. When a bullet departs the barrel of a gun, death , even though unintended, is one of the...
Read more

Journalists Assaulted During Chaotic DCP Party Launch in Nairobi

Image
  By East Africa Times Reporter   What was meant to be a political milestone quickly descended into disgrace and violence on Thursday, as the launch of the Democracy for Citizens Party (DCP) in Nairobi turned chaotic and hostile, leaving at least two journalists assaulted and media equipment destroyed. Held along Musa Gitau Road, the event was marred by disorder, poor planning, and total disregard for safety and press freedom. Eyewitnesses say the violence broke out when unidentified individuals forced their way into the venue, leading to a stampede-like situation. Hired private security and bouncers retreated by firing gunshots in the air to control the goons. In the mayhem, the bouncers turned their aggression toward journalists, physically attacking them and forcing them to delete footage documenting the chaos. Two major media houses reportedly suffered equipment damage, further highlighting the reckless and lawless nature of the gathering. Shockingly, there was no police p...
Read more